Collection: SafSafu
Founded by Tehran-born designer Safu Seghatoleslami, SafSafu reflects a journey of cultural fusion and personal identity. Raised in Barcelona, Safu cultivated a deep connection to both her Iranian roots and Spanish influences, later refined through her studies in Industrial Design and a master’s in jewelry and accessories. After contributing her creative direction to leading Spanish fashion houses, Safu moved to Paris in 2014, where she launched SafSafu in 2016. Named after a childhood nickname, the brand embodies her multicultural inspirations—a blend of Persian motifs and contemporary Western aesthetics. Known for its vibrant colors and playful energy, each SafSafu piece invites a celebration of individuality and the beauty of cultural diversity.
-
Wild eden love necklace
Regular price £212.00 GBPRegular priceUnit price / per£250.00 GBPSale price £212.00 GBPSale -
Wild eden love t-shirt
Regular price £43.00 GBPRegular priceUnit price / per£60.00 GBPSale price £43.00 GBPSale -
Sale
Wild star earring
Regular price £72.00 GBPRegular priceUnit price / per£165.00 GBPSale price £72.00 GBPSale -
Yellow melted star hoops
Regular price £102.00 GBPRegular priceUnit price / per£207.00 GBPSale price £102.00 GBPSale -
Yellow neon butterfly earrings
Regular price £106.00 GBPRegular priceUnit price / per£250.00 GBPSale price £106.00 GBPSale -
Yellow neon rave earrings
Regular price £106.00 GBPRegular priceUnit price / per£250.00 GBPSale price £106.00 GBPSale