SafSafu

Founded by Tehran-born designer Safu Seghatoleslami, SafSafu reflects a journey of cultural fusion and personal identity. Raised in Barcelona, Safu cultivated a deep connection to both her Iranian roots and Spanish influences, later refined through her studies in Industrial Design and a master’s in jewelry and accessories. After contributing her creative direction to leading Spanish fashion houses, Safu moved to Paris in 2014, where she launched SafSafu in 2016. Named after a childhood nickname, the brand embodies her multicultural inspirations—a blend of Persian motifs and contemporary Western aesthetics. Known for its vibrant colors and playful energy, each SafSafu piece invites a celebration of individuality and the beauty of cultural diversity.