Collection: SafSafu
Founded by Tehran-born designer Safu Seghatoleslami, SafSafu reflects a journey of cultural fusion and personal identity. Raised in Barcelona, Safu cultivated a deep connection to both her Iranian roots and Spanish influences, later refined through her studies in Industrial Design and a master’s in jewelry and accessories. After contributing her creative direction to leading Spanish fashion houses, Safu moved to Paris in 2014, where she launched SafSafu in 2016. Named after a childhood nickname, the brand embodies her multicultural inspirations—a blend of Persian motifs and contemporary Western aesthetics. Known for its vibrant colors and playful energy, each SafSafu piece invites a celebration of individuality and the beauty of cultural diversity.
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Maneki neko necklace
Regular price £127.00 GBPRegular priceUnit price / per£203.00 GBPSale price £127.00 GBPSale -
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Maneki neko t-shirt
Regular price £43.00 GBPRegular priceUnit price / per£60.00 GBPSale price £43.00 GBPSale -
Miss limelight neon green earring
Regular price £85.00 GBPRegular priceUnit price / per£123.00 GBPSale price £85.00 GBPSale -
Paris mon amour earring
Regular price £76.00 GBPRegular priceUnit price / per£152.00 GBPSale price £76.00 GBPSale -
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Pink bff earrings
Regular price £152.00 GBPRegular priceUnit price / per£250.00 GBPSale price £152.00 GBPSale -
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Pink bff necklace
Regular price £152.00 GBPRegular priceUnit price / per£250.00 GBPSale price £152.00 GBPSale -
Pink melted star hoops
Regular price £102.00 GBPRegular priceUnit price / per£207.00 GBPSale price £102.00 GBPSale -
Pink neon heart earrings
Regular price £102.00 GBPRegular priceUnit price / per£233.00 GBPSale price £102.00 GBPSale -
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Safunfair necklace
Regular price £152.00 GBPRegular priceUnit price / per£203.00 GBPSale price £152.00 GBPSale -
Silver maneki neko earring
Regular price £81.00 GBPRegular priceUnit price / per£119.00 GBPSale price £81.00 GBPSale -
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Star earring
Regular price £72.00 GBPRegular priceUnit price / per£148.00 GBPSale price £72.00 GBPSale -
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Sun earrings
Regular price £186.00 GBPRegular priceUnit price / per£203.00 GBPSale price £186.00 GBPSale -
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Super star earrings
Regular price £127.00 GBPRegular priceUnit price / per£203.00 GBPSale price £127.00 GBPSale -
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Super star necklace
Regular price £152.00 GBPRegular priceUnit price / per£203.00 GBPSale price £152.00 GBPSale -
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Surita earring
Regular price £72.00 GBPRegular priceUnit price / per£119.00 GBPSale price £72.00 GBPSale -
Wild eden love earring
Regular price £102.00 GBPRegular priceUnit price / per£127.00 GBPSale price £102.00 GBPSale