Masha Popova
Founded by Ukrainian-born designer Masha Popova, this London-based womenswear label is celebrated for its innovative approach to denim and subversive use of materials. Drawing inspiration from her architectural studies and upbringing in post-Soviet Ukraine, Popova's designs blend late 20th-century high fashion with the raw energy of 1990s and 2000s clothing. The brand's collections feature playful draping and irreverent sensuality, resulting in elegant yet carefree pieces that have garnered attention from celebrities like Dua Lipa, Billie Eilish, Bella Hadid, and Kylie Jenner. Masha Popova continues to push the boundaries of contemporary fashion, offering unique garments that reflect a fusion of fantasy and cultural heritage.
