Lueder

Founded in 2019 by designer Marie Lueder, LUEDER merges medieval-inspired silhouettes with a modern, sustainable approach to menswear. The brand aims to address mental health challenges by crafting "metaphorical armor" that symbolizes protection and self-expression. Drawing from her background as a tailor at Hamburg State Opera, Lueder emphasizes precise craftsmanship, using organic denim, recycled jersey, and regenerated nylon to create garments that feel both protective and empowering. Blending elements of sportswear with detailed tailoring, LUEDER's collections offer a unique take on masculinity that balances vulnerability with strength.