Gia
PPS: Do you want to tell us about yourself, what you do, and what you’re passionate about?
Gia: I’m Gia, and I’ve always been drawn to both fashion and music because they represent strong forms of self-expression for me. That’s how I got into this creative world. I had a lot of fantasies and ideas in my head, and I realized I needed a way to express myself. Once I discovered that styling was a thing, I thought, “This sounds really cool!” It just called to me. Through styling, I also discovered a passion for photography and creative direction. So, those are my main passions. I love blending fashion, music, and individuality, and I enjoy collaborating with interesting people, especially those in the music industry.
PPS: Can you explain how you discovered styling and your journey? I’d love to hear more about your background.
Gia: Of course! So, I moved to the UK when I was 16, and I was in this college vibe place in the countryside with not much to do. I was quite bored, honestly. That boredom led me to explore myself more, particularly through fashion—shopping and thrifting were significant for me. I was on Depop before it was a thing! I think thrifting really spoke to my inner child. Growing up in the 2000s, I was obsessed with that aesthetic.
Through self-expression, I discovered my passion for fashion. I found that styling felt like the most logical path for me, so I pursued it.
PPS: Did you move to London for family reasons, or was it a personal decision?
Gia: I moved by myself! When I first came to the UK, I wasn’t in London, but I moved there when I was about 19 or 20.
PPS: That must have been both challenging and exciting!
Gia: Yes, it was an emotional experience!
PPS: What would you say is your main source of inspiration? You mentioned music—do you think that’s where most of your inspiration comes from?
Gia: It’s a mix of things. Music and fashion inspire me, but when I say “fashion,” I don’t just mean high fashion or glamour. I’ve been on the internet since I was a child, exploring different platforms and blogs. I draw a lot of inspiration from that. I love researching and discovering random new things.
PPS: Were you a Tumblr girl?
Gia: Oh my God, completely! I still am! I love how niche and cool Tumblr is, and the aesthetic persists.
PPS: Definitely! I recently saw Snow Strippers live, and the crowd was so Tumblr-coded!
Gia: Yes! My OG inspiration from Tumblr has to be Sky Ferreira. I’ve been obsessed with her since I was 12 or 13.
PPS: How has your relationship with fashion changed throughout your life, not just professionally but personally?
Gia: That’s an interesting question. For me, fashion holds a special place because it allows me to be myself. Growing up, I felt detached from it. It wasn't until I found my own style that I connected with fashion. As a child and early teen, I felt out of place in the clothing that society expected me to wear.
PPS: So, you felt it didn’t apply to you initially?
Gia: Exactly. It was very separate for me until I found my own style.
PPS: When you think about fashion, do you feel nostalgic, or are you more excited about the future of fashion?
Gia: I don’t think those two have to be separate. There’s definitely a nostalgic element to my relationship with fashion, but I’m also always looking forward. The work that many creatives do today takes inspiration from the past and gives it a modern twist, making it feel futuristic.
PPS: Absolutely! Each new perspective reinvents the wheel in a unique way.
Gia: Exactly! This is a very exciting time to be in fashion because we’re starting to feel nostalgic about the internet and its evolution. There’s so much out there to explore and discover.
PPS: How do you decide what to buy—do you follow your instincts or do research?
Gia: It’s mostly instinctive for me. If something speaks to me, I just go for it. But I’m more realistic now. At 25, I realize comfort matters. I still make things work, but I balance it more now.
PPS: Who are some of your favorite designers at the moment?
Gia: Right now, I’m obsessed with Lucila Safdie, an Argentinian designer based in London. Her work is feminine, modern, and interesting—definitely connected to internet culture. I also really admire UrteKat. I think both designers share a similar vibe. I love exploring new designers on social media, especially from creative centers like Central Saint Martins.
PPS: What’s the most “you” thing you can wear? Do you have a signature look or garment that people recognize as you?
Gia: My style changes a lot, but it always includes an element of femininity. Lately I’ve really been into kawaii-inspired looks, with ribbons, cute hair accessories and lots of pastels! At the same time, I'm also leaning towards Mcbling style! Love collecting Juicy Couture and Ed Hardy pieces… to be honest I don’t wanna have to choose and stick to only one style If that makes sense.
PPS: If you could influence one thing about the world of fashion or culture, what would it be?
Gia: I’d encourage people not to follow trends blindly but to dig deeper and see what resonates with them. If something speaks to you, whether it’s trendy or not, embrace it!
PPS: Lastly, what are you manifesting at the moment?
Gia: I’m manifesting a lot! After a complex year last year, I feel like I’m experiencing a rebirth. I’m tapping into my creativity and trusting in my authenticity, which attracts positive things. I’m manifesting the life I deserve!
PPS: That sounds empowering! Thank you so much for your time and insights today.